OUR IMPACT: Older generation reporters in Sunderland shortlisted for an award The team at Yellow Jigsaw are buzzing that the first older people’s led new room in the North East has been shortlisted for an award. We worked with the Sunderland-based We’ar Shining the Light over a 12 month period in 2023 to
Media project launches to share life-changing and life-saving stories across Greater Manchester A new media project will turn ordinary citizens into reporters to shine a light on the helping hands that have given hope to people when they most needed it. The “Communities of Hope” news team will share life-changing and life-saving stories of
Breaking down ageist stereotypes: Embracing Age Without Limits Age Without Limits Action Day is all about challenging the often narrow, negative and stereotypical way that older people and ageing are portrayed in our society, something very close to our hearts at Yellow Jigsaw. Talking About My Generation – the first older people’s led
The Pillars of Brand Consistency: A Blueprint for Success Every touchpoint (and by that we mean any interaction a customer has with your organisation) is a chance to shine. Picture this: your brand's identity, messaging, and visual elements dancing in perfect harmony across all platforms, weaving a story that captivates and inspires. That's
How to deal with difficult media questions: the ABC TechniqueHave you ever found yourself in a tricky situation during a conversation or presentation when a curveball question comes your way? It is many of our clients' worst nightmare: you are fully prepared for your media interview, then an unexpected question throws them completely off track. It
Smartphone Photography: How to Capture Images Journalists Will Love Most of us have a smartphone camera and are used to capturing moments on the go. Taking photos for the press follows specific guidelines; however - that selfie may not make the cut! Nail your press photography using your smartphone and capture snaps that journalists
Message Matrix: the secret tool for media interview success In the fast-paced world of media interviews, every second counts. Whether you're representing a brand, a cause, or yourself, delivering key messages effectively is paramount. Too many of our clients have left interviews feeling regretful about the tangents they have taken, or the key messages
Navigating the media wave: A guide to securing press coverage for your organisation In the bustling realm of today's digital landscape, getting your organisation the press coverage it deserves is crucial for building a strong brand presence and credibility. While the media landscape has transformed, the timeless art of capturing journalists' attention remains a beacon
2023: YJ's successes, surprises and stars! As we wrap up what has been, as always, a busy year here at YJ, our co-director Grace delves into our team's highlights and proudest moments of 2023: Evolution of our YJ services Our video production work has taken centre stage this year, helping us to deliver our
Impact from Yellow Jigsaw project used as evidence in UK Parliament inquiry An impact statement from Yellow Jigsaw project Talking About My Generation has been used as written evidence to support an ongoing UK Parliament inquiry: The rights of older people. The inquiry will consider key issues faced by older people from their own
Yellow Jigsaw are proud to be an award winning agency in the North West. Find out more about our award winning campaign.
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