Most of us have a smartphone camera and are used to capturing moments on the go. Taking photos for the press follows specific guidelines; however – that selfie may not make the cut!

Nail your press photography using your smartphone and capture snaps that journalists will actually want to publish with these five principles:

1. Focus on Composition: Take a moment to frame your shot. Apply the rule of thirds by placing your subject off-centre for a more dynamic composition. Pay attention to leading lines, symmetry, and balance to create visually engaging images. ALWAYS take your shot landscape, so that journalists and editors have plenty to work with when formatting your pic.

2. Get lit: Good lighting can make or break a photo. Whenever possible, shoot in natural light to avoid harsh shadows and overexposure. If shooting indoors, position your subject near a window or utilize available light sources to achieve a flattering glow.

3. Mind the Details: Pay attention to the details that tell a story. How can your image bring in props and visuals that relate to your press release? Capture candid moments, unique perspectives, and interesting textures to add depth and authenticity to your photos. Don’t be afraid to get up close and personal to highlight the finer nuances of your subject.

4. Edit with Care: Enhance your photos with simple editing tools to make them stand out. Adjust brightness, contrast, and saturation to enhance colors and improve overall clarity. Experiment with filters and effects, but remember to maintain a natural look that accurately represents your subject.

5. Take one step closer: Too many photos that pass the news desk are taken too far away from the photograph’s subjects: this is not a holiday snap, so take one step closer to the people in your photo to ensure the shot captured draws in the audience to connect with their faces.

By implementing these tips, you can transform your smartphone into a powerful tool for visual storytelling. Whether you’re documenting a breaking news event or capturing everyday moments, mastering these techniques will help you capture images that journalists will be proud to feature. So, grab your smartphone and start snapping away!

Need a chat through about photography? Share your email and we will get back to you personally with a list of apps that will boost your photography game.