To successfully launch a new malnutrition prevention tool in the health and social care sector to generate sales orders.
Development of a branded product package that appealed yet stood out in the health and social care market.
Research, production and media relations for the health and social care audiences across social media, mainstream and trade press.
Coinciding with Nutrition and Hydration Week, Yellow Jigsaw launched the PaperWeight product across trade, broadcast, public and social media.
15,000 impressions during Nutrition and Hydration week
More than fifty Twitter engagements with relevant practitioners in the field during Nutrition and Hydration Week
10x media coverage inc. Nursing Times and RCN E-News delivered to more than 70,000 and 50,000 nurses respectively.
Generating 30 enquiries a week
Quote from PaperWeight team: “We’ve experienced such an increase in enquiries we are struggling to cope with demand.”
Deliver communications services to help reach the £100,000 fundraising target in the charity’s 25th anniversary.
Development of campaign: #SIlverWing appeal
Established press partnership with Stockport Express.
Press relations activity.
More than 50 press articles.
£100,000 target smashed and a total of £125,000 was raised.