Monthly Archives: January 2016

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YJ photography tips in a flash – helping you snap up press coverage

January 28, 2016 by in category Big Heart Top Tips, Communications, PR

Top tips for getting you seen by the press At YJ headquarters, we are well aware of the power of a good photograph. An eye-catching image to accompany your press release can result in your company’s story being placed in the best pages of your targeted publication, while an uninspired, clumsy photograph may see your report [...]

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2016: the year of YOUR charity campaign success

January 13, 2016 by in category Big Heart Top Tips, Client Work, Communications

A well-executed campaign can transform a charity by raising funds, profile – or both. If you’re looking to create that much-needed boost for your good cause this year, fear not: we’ve compiled the success factors that made up our clients’ top campaigns of 2015, so that your 2016 campaign can be the best yet. Call [...]

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How One’s hashtag can go wrong

January 6, 2016 by in category Big Heart Top Tips, Communications, PR

A new Twitter campaign that calls on the people of Britain to clean up the streets in time for the Queen’s 90th birthday celebrations in June did not go according to plan. In fact, you could say that One’s hashtag was a right royal disaster, and the #CleanForTheQueen has been trending for all the wrong [...]

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