Local versus national coverage: and how to achieve both

Local versus national coverage: and how to achieve both  We recently received the following question in our DMs: We are an organisation with national coverage and no geographical base as such, are we less likely to be picked up by the press as there is no local angle? While having a national

By |2024-05-01T10:01:06+00:00April 29th, 2024|Uncategorized|0 Comments

When should I launch my press story?

When should I launch my press story? Recently, we were asked via our YJ LinkedIn page: “When is the right time to launch your press story?” Specifically: “We are excited to have our first celebrity ambassador, we are waiting for a photo of them but hope to launch this Thursday. What will

By |2024-04-30T14:29:26+00:00April 29th, 2024|Vault page|0 Comments

OUR IMPACT: Older generation reporters in Sunderland shortlisted for an award

OUR IMPACT: Older generation reporters in Sunderland shortlisted for an award The team at Yellow Jigsaw are buzzing that the first older people’s led new room in the North East has been shortlisted for an award. We worked with the Sunderland-based We’ar Shining the Light over a 12 month period in 2023 to

Media project launches to share life-changing and life-saving stories across Greater Manchester

Media project launches to share life-changing and life-saving stories across Greater Manchester  A new media project will turn ordinary citizens into reporters to shine a light on the helping hands that have given hope to people when they most needed it. The “Communities of Hope” news team will share life-changing and life-saving stories of

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