The Pillars of Brand Consistency: A Blueprint for Success  Every touchpoint (and by that we mean any interaction a customer has with your organisation) is a chance to shine. Picture this: your brand's identity, messaging, and visual elements dancing in perfect harmony across all platforms, weaving a story that captivates and inspires. That's

How to deal with difficult media questions: the ABC TechniqueHave you ever found yourself in a tricky situation during a conversation or presentation when a curveball question comes your way? It is many of our clients' worst nightmare: you are fully prepared for your media interview, then an unexpected question throws them completely off track. It

Smartphone Photography: How to Capture Images Journalists Will Love Most of us have a smartphone camera and are used to capturing moments on the go. Taking photos for the press follows specific guidelines; however - that selfie may not make the cut! Nail your press photography using your smartphone and capture snaps that journalists

Message Matrix: the secret tool for media interview success In the fast-paced world of media interviews, every second counts. Whether you're representing a brand, a cause, or yourself, delivering key messages effectively is paramount. Too many of our clients have left interviews feeling regretful about the tangents they have taken, or the key messages