Yellow Jigsaw is delighted to announce that our client, Beechwood Cancer Care Centre, has been given an early Christmas present after the Silver Wing appeal has smashed its target.
The appeal, which has included a year long newspaper campaign run by Yellow Jigsaw, aimed to raise £100,000 but thanks to the kind-hearted Greater Manchester folk – this target has been exceeded – reaching a grand total of £120,000.
This year marks Beechwood’s 25th anniversary of care in the community and the Silver Wing Appeal was set up in partnership with the Stockport Express in recognition of the landmark date.
The newspaper has printed a different article each week since last November on the appeal including online articles in the Manchester Evening News.
Now, thanks to the appeal, Beechwood, based in Stockport, has been extended to enhance the patient experience, and that of their loved ones, as well as extending community facilities and a new charity shop.
Some of the amazing events that people have done in support of the appeal include a wing walk by Pat Peacock, who now manages the new charity shop at Beechwood’s headquarters, school children donating their pocket money, the first Man@Manchester event – which saw Jason Manford perform to hundreds of male guests, and a wedding couple that donated their gift money.
Angela Gray, fundraising manager at Beechwood, said: “I can’t thank people enough for the support they have given to the Silver Wing Appeal. It always amazes me how kind people are. Every pound will make a huge difference to our patients and their families, so on behalf of every one at Beechwood we would like to say 100,000 thank yous.”
Chief executive of the charity Allen Whittaker also showed his gratitude.
He added: “I am so proud of the generosity shown to our charity by Greater Manchester residents and business sponsors. Without the help of the community, Beechwood would not be able to support all the patients and families who need our help. A big thank you to all.”
Editor of the Stockport Express, Katherine Bainbridge, said: “We have been delighted to be able to support the Silver Wing Appeal and so pleased that the target has been exceeded by an amazing £20,000. Beechwood is an amazing place that supports so many Stockport residents. Well done to everyone that was involved – a great way to celebrate the anniversary year.”
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