Our tips on how to pitch to the media
A good pitch is essential to get your story in the media, a great story won’t get noticed if it’s pitched badly, and a bad story can get noticed if pitched correctly. That’s how important a good pitch is. So, whether you’re pitching to TV, radio, digital or print, here are our top tips.
- Make sure you find the correct person to pitch to – this may involve a google search or a phone call to a newsdesk to find the relevant person – either way finding the correct person is essential to ensure your story lands in the right hands
- Once you have found the right person, personalisation is key – building rapport with journalists will increase the chances of getting your story out there
- Use a clear, concise subject line – this is what a journalist will see – it is essential it is to the point and explains exactly what you are pitching
- Keep your pitch concise – journalists do not have a lot of time – you can follow up with more information if necessary
- Only pitch newsworthy stories – this is essential for building rapport with journalists – if you pitch good stories, you will be trusted and your stories will get read
- Don’t pitch too often – if you pitch lots of rubbish stories rather than fewer brilliant ones you will lose your credibility – calls and emails will stop being answered
- Email pitches may be preferred – if you do pitch over the phone you will probably be asked to send a follow-up email, which is a waste of both your time and the journalist’s time
- Don’t pitch and run away – you need to be available if the news outlet wants to speak to you about your story
- Avoid pitching at evenings and weekends
- Don’t be afraid to chase, resend emails or even call the newsdesk if applicable – but never be rude or snappy
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