The Media Cubs pop-up TV studio  and newsroom inspires kids from all backgrounds to broadcast confidence and learn how to create, debate and navigate the news.

It was created by Yellow Jigsaw co-founders Grace Dyke and Kirsty Day after Kirsty failed to find after-school clubs that celebrated the views, creativity and individuality of her own two children.

As a former journalist, she came up with the idea to create a newsroom for children. Now, Media Cubs pop-up TV studio and newsroom has developed into school clubs, community clubs, holiday clubs and parties that are all jam-packed with media, digital and creative challenges – from photography, comic strip-making, newspaper reporting and TV interviewing – while also learning about the real-life news agenda and what’s fake and what’s not.

‘Mini reporters’ get to work with Media Cubs characters Jack, Archie and Cece in the town of CubChester, to learn the values of the newsroom: from leadership and teamwork to honesty and courage.

They also get the opportunity to interview real life role models from newspaper and magazine editors and journalists to Covid scientists, Formula One strategists and palaeontologists.

The Media Cubs mission is a bold one. 51% of leading journalists in the UK are privately educated. There’s a massive imbalance between who shapes and who consumes the news. Media Cubs is driven by the belief that kids from all backgrounds have a place in the newsroom and should feel confident that their views matter.

Out of 308 mini reporters we spoke to as part of our latest impact survey 91% told us they feel more confident after attending Media Cubs, 97% said they learned something new and 87% said they feel like their views and opinions are important.