The Media Cubs pop-up TV studio And newsroom inspires kids from all backgrounds to broadcast confidence and learn how to create, debate and navigate the news.
‘Mini reporters’ get to work with Media Cubs characters Jack, Archie and Cece in the town of CubChester, to learn the values of the newsroom: from leadership and teamwork to honesty and courage.
They also get the opportunity to interview real life role models from newspaper and magazine editors and journalists to Covid scientists, Formula One strategists and palaeontologists.
Diversifying the news, one mini reporter at a time
The Media Cubs mission is a bold one. 51% of leading journalists in the UK are privately educated. There’s a massive imbalance between who shapes and who consumes the news. Media Cubs is driven by the belief that kids from all backgrounds have a place in the newsroom and should feel confident that their views matter.