How do we improve diversity in the media? We ask an AI tool…
Foster inclusive content creation: Media outlets should prioritise diverse storytelling by covering a wide range of topics, issues, and communities. This involves featuring diverse voices and experiences in news stories, opinion pieces, documentaries, and other forms of media. Actively seeking out and amplifying underrepresented voices can help bridge the gaps in coverage and provide a more comprehensive understanding of society.
Support independent and community-based media: Encourage the growth of independent media outlets and community-based journalism initiatives. These platforms often focus on local issues and can provide a voice to underrepresented communities that might be overlooked by mainstream media. Supporting and consuming their content can help diversify the media landscape.
Promote media literacy and critical thinking:Education plays a crucial role in diversifying the media. Promote media literacy skills and critical thinking among the audience to enable them to navigate through the vast media landscape and recognise biases or limited perspectives. By empowering individuals to consume and evaluate media critically, they can demand more diverse and inclusive content.
By implementing these strategies, media organisations can take significant steps towards diversifying their content and creating a more inclusive media landscape. It requires a collective effort from both industry professionals and the audience to bring about meaningful change.
We run two unique media projects that we’re really proud of. Talking About My Generation is the UK’s first older people’s-led news team, challenging ageist stereotypes and championing the belief that we can, and should, all expect to age positively. Why should older people be spoken for in society, when they can have a platform to shout from instead?
We’re also inspiring the next generation. Media Cubs pop-up TV studio and newsroom upskills young people aged 7-18 in presenting, reporting, film-making, campaign creating and much more, in turn increasing confidence and introducing them to careers and important figures within those big industries to demonstrate that they can indeed work in those creative fields.
As for the AI tool, we like some of the suggestions – but “meaningful change” will only be brought about with meaningful actions.
As the old saying goes, actions speak louder than words – and we hope our actions do!
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