How we hope to help change lives at Business Rocks Hackathon

April 19, 2016 by in category Communications, Passionate Pair, PR with 0 and 0
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Business Rocks

As a communications agency that is passionate about donating our time and skills as normal practice – from upskilling primary school children to inspiring women in business, Yellow Jigsaw is always keen to shine the spotlight on success stories that show how business can be good for society, as well as the bottom line.

PR passion

The team at YJ is passionate about combining our PR skills with our passion for socially responsible business, and we are on a mission to show that ethical business can also be a commercially successful business.

And it is good to know that we are not alone. Just a few months ago, we visited Home, the Community Café creating a stir in Didsbury by turning the mainstream café culture on its head.

Now, we’re incredibly excited to be involved in the PR for the Business Rocks Hackathon at Manchester Central on April 21 and 22.

#BR2016 is the global stage that connects tech entrepreneurs with world-class investors, executives and media, and will play host to a global hackathon.

Global homelessness

The theme for this year’s life-changing hackathon is ‘How Can Technology Help Solve World Homelessness?’. The hackathon aims to solve the ever growing problem of homelessness, using digital innovation.

​From Manchester’s City Centre to the shores of the Mediterranean, homelessness isn’t just about rough sleepers and migrants fleeing war zones, it’s about the needed change in the hearts and minds of those in a position to use their skills to help solve the growing crisis.

The theme of the two-day hack will educate some of the sharpest and brightest minds about the dangers, challenges and needs of the vulnerable.

A panel consisting of the homeless from Gary Neville’s Stock Exchange project, scientists, developers, technologists, social housing and experts on the current migrant crisis will set the ‘tech for good’ challenge.

This is a project inspired by the homeless, for the homeless and we will be helping to make sure the hackathon gets the press coverage it deserves to inspire others to use their skills for good as well as for profit.

To find out more about the hackathon go to https://www.business-rocks.com/hackathon.html

We hope to see you there and make sure you say hello, using @yellowjigsaw and @Hackathon_BR

For more information on how we can help you showcase your work, get in touch at hello@yellowjigsaw.co.uk

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