The best charity campaigns are the ones the public take to their hearts, whether they are fundraising or focussing on awareness. These are some of the recent ones Big Heart has really loved, and they are not always the carefully constructed marketing masterplan you might think. Cancer Research – Cancer is happening now Documentary-style videos, […]
Hand on heart, we have to confess to having a lot of love for a good blog. They are worth investing in as they are the easiest and most effective way for a charity to communicate with its supporters and the world at large while still being fully in control of its message. But if […]
This is something Big Heart Network gets really passionate about. Charities delivering their message directly to their supporters and prospective donors – the lifeblood of their organisations. And it is not just about pulling on the old heartstrings (although it doesn’t hurt, right?). Email marketing requires planning and precision to be effective and efficient. And […]
Billionaire philanthropist Warren Buffet once said: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your charity or social enterprise may never face a media crisis but if you only start thinking about how to deal with one when it happens, […]
Charities are facing challenging times with a difficult economic climate, lack of trust and reductions in government funding and services leaving non-for-profits under pressure. At times like this it might seem frivolous to be concerned about your organisation’s brand. But Big Heart believes this is precisely the right time to show your image some love. […]
With ever decreasing resources in the printed press and the rise of streamlined online outlets journalists are under pressure from all sides. They no longer have the luxury of turning every single press release that hits their inbox into news. So how can charities and social enterprises make the most out of working with the […]
Everyone is on social media these days and charities should be where their supporters, and prospective supporters, are. But how can you make your charity campaign stand out from all the other good causes and bad selfies that crowd our timelines? Here are four top tips Big Heart loves. Create interesting content Posts need […]
The support and interest in the network has been amazing, and shows the ambition and passion big-hearted organisations have to reach more people and gain more support. Wanting to learn more about Big Heart membership? Here are the most commonly asked questions so far: Can I try it out first? Yes- first time visits […]
It’s that time of year when we turn our attentions to self-improvement with New Year’s resolutions. But what resolutions can you make – and keep – to make 2017 the best year yet for your charity or social enterprise? To jump start your success we’ve compiled 5 simple resolutions you can start today: Start saving […]
From ‘delivering interventions’ to being ‘independent care specialists’, too many charities and social enterprises fail to communicate the importance – and emotion- of their cause by using jargon to describe what they do. Lancashire social entrepreneur Donna Rowe Green shares her story of how using the right language for her audience transformed her enterprise from […]
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