The Pillars of Brand Consistency: A Blueprint for Success Every touchpoint (and by that we mean any interaction a customer has with your organisation) is a chance to shine. Picture this: your brand's identity, messaging, and visual elements dancing in perfect harmony across all platforms, weaving a story that captivates and inspires. That's
How to deal with difficult media questions: the ABC TechniqueHave you ever found yourself in a tricky situation during a conversation or presentation when a curveball question comes your way? It is many of our clients' worst nightmare: you are fully prepared for your media interview, then an unexpected question throws them completely off track. It
Smartphone Photography: How to Capture Images Journalists Will Love Most of us have a smartphone camera and are used to capturing moments on the go. Taking photos for the press follows specific guidelines; however - that selfie may not make the cut! Nail your press photography using your smartphone and capture snaps that journalists
Message Matrix: the secret tool for media interview success In the fast-paced world of media interviews, every second counts. Whether you're representing a brand, a cause, or yourself, delivering key messages effectively is paramount. Too many of our clients have left interviews feeling regretful about the tangents they have taken, or the key messages
Navigating the media wave: A guide to securing press coverage for your organisation In the bustling realm of today's digital landscape, getting your organisation the press coverage it deserves is crucial for building a strong brand presence and credibility. While the media landscape has transformed, the timeless art of capturing journalists' attention remains a beacon
Everything you should know about crisis communications From a disgruntled employee to a stakeholder’s fall from grace, a communications crisis can hit any organisation - large or small. While it's impossible to predict every twist and turn, a proactive approach to crisis communication can make all the
Preparing for when things go wrong: reputation risk management Safeguarding your brand's reputation amongst your key funders, customers and partners is paramount, and a proactive approach to reputation risk management is the key to resilience. Here's a guide to preparing for any potential issues that, if were
Branding on a budget: crafting professional marketing materials without breaking the bank While big budgets may afford elaborate marketing campaigns, creating a strong brand identity on a budget is not only possible but also an art form that, when mastered, can yield impressive results. Here are some
5 tips to win over journalists In the ever-evolving landscape of media, securing press coverage for your story can be a game-changer. Whether you're promoting a service, sharing a noteworthy achievement, or simply aiming to increase visibility, getting picked up by the press is still a sure-fire
Common press release mistakes - and how to avoid them Crafting an effective press release is an art that can't be underestimated - but is easy when you know how! Let's explore some positive tips to sidestep pitfalls and enhance the chances of your press release standing
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