To successfully launch a new malnutrition prevention tool in the health and social care sector to generate sales orders.
Development of a branded product package that appealed yet stood out in the health and social care market.
Research, production and media relations for the health and social care audiences across social media, mainstream and trade press.
Coinciding with Nutrition and Hydration Week, Yellow Jigsaw launched the PaperWeight product across trade, broadcast, public and social media.
15,000 impressions during Nutrition and Hydration week
More than fifty Twitter engagements with relevant practitioners in the field during Nutrition and Hydration Week
10x media coverage inc. Nursing Times and RCN E-News delivered to more than 70,000 and 50,000 nurses respectively.
Generating 30 enquiries a week
Quote from PaperWeight team: “We’ve experienced such an increase in enquiries we are struggling to cope with demand.”
Fundraising campaign raising more than £100,000
Deliver communications services to help reach the £100,000 fundraising target in the charity’s 25th anniversary.
Development of campaign: #SIlverWing appeal
Established press partnership with Stockport Express.
Press relations activity.
More than 50 press articles.
£100,000 target smashed and a total of £125,000 was raised.
Target of £100,000
Target smashed by £25,000
Yellow Jigsaw is run by people who have shared aspirations to provide bespoke training and communications management in the public, voluntary and care sectors. The foundations of all our work is underpinned by social values.
Award Winning Agency
Yellow Jigsaw are proud to be an award winning agency in the North West. Find out more about our award winning campaign.