Hand on heart, we have to confess to having a lot of love for a good blog. They are worth investing in as they are the easiest and most effective way for a charity to communicate with its supporters and the world at large while still being fully in control of its message. But if

This is something Big Heart Network gets really passionate about. Charities delivering their message directly to their supporters and prospective donors – the lifeblood of their organisations. And it is not just about pulling on the old heartstrings (although it doesn't hurt, right?). Email marketing requires planning and precision to be effective and efficient. And